Mark's voice
A note on how he writes and a few of his own posts. Drafts match them. Rules from his fixes live in the playbook.
How he writes
Warm and short. The dish first, then one useful detail. Says "stock", never "broth". One link at the end.
Example posts (3 of 8)
- LinkedIn
Soup weather. Here is the one I make on repeat: white beans, kale, and the bread you were about to throw out.
- Instagram
Three pantry swaps that save a weeknight. Recipe in the newsletter, link in bio.
- X
Stock from scraps: onion skins, carrot ends, parmesan rind. Issue 37 has the rest.